Financial Services
Insurance Cost Per Quote Halved
Insurance Provider
$50
Cost Per Quote
-44%
1,250
Monthly Quotes
+79%
12%
Bind Rate
+50%
The Challenge
An insurance provider needed to cut cost per quote while improving lead qualification. Comparison-shopping queries produced low bind rates and wasted agent time.
Our Strategy
Campaigns were separated by policy type and intent. Comparison-shopping queries with low bind rates were filtered. Qualification language was added to ads. Landing pages simplified with form logic to remove unserviceable applicants early. Conversion actions weighted based on validation outcomes.
The Results
- Cost per quote dropped 30-55%
- Quote volume increased from 700 to 1,250 per month
- Agents received more actionable prospects
Our agents are closing more and sorting less. The lead quality shift was immediate.
T
Thomas W.
Director of Sales
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