Privacy Policy

1. Who We Are

This website is operated by Grow Trades LLC, doing business as Character Strategy ("we," "us," or "our"). We are a boutique Google Ads agency based in Miami, Florida. If you have questions about this policy, contact us at hello@characterstrategy.com.

2. Information We Collect

Information You Provide

When you submit our contact form, we collect the following information:

• Name
• Email address
• Company name (optional)
• Website URL (optional)
• Estimated monthly advertising budget (optional)
• Description of your goals or project

This information is submitted voluntarily and used solely to respond to your inquiry and evaluate how we might assist you.

Information Collected Automatically

We use Vercel Analytics and Vercel Speed Insights to understand general website traffic patterns and performance. These services collect anonymous, aggregated data such as page views, visit duration, and web performance metrics. Vercel Analytics is privacy-friendly and does not use cookies, does not track individual users across sessions, and does not collect personally identifiable information.

3. How We Use Your Information

We use the information you provide to:

• Respond to your inquiry or request for a free audit
• Evaluate whether our services are a fit for your business
• Communicate with you about potential or ongoing engagements
• Improve our website and services based on aggregated analytics

We do not use your information for automated decision-making or profiling.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information with the following service providers who assist in operating our business:

• Vercel — website hosting and analytics
• Resend — transactional email delivery for contact form submissions

These providers process data on our behalf and are contractually obligated to protect your information. We may also disclose information if required by law, legal process, or to protect our rights.

5. Cookies

Our website does not use tracking cookies. Vercel Analytics operates without cookies. Your browser may store essential cookies required for the website to function (such as session handling), but we do not use cookies for advertising, retargeting, or cross-site tracking.

6. Data Retention

We retain contact form submissions for as long as necessary to fulfill the purpose for which the information was collected, typically for the duration of any business relationship and a reasonable period thereafter. Aggregated analytics data is retained by Vercel in accordance with their data retention policies.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over HTTPS, and form submissions are transmitted securely. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of communications from us

To exercise any of these rights, email us at hello@characterstrategy.com. We will respond within a reasonable timeframe.

9. Third-Party Links

Our website may contain links to third-party websites (such as LinkedIn or Google). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the website after any changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: