Local Service Case Studies
From plumbers to law firms, we help local service businesses dominate their market with hyper-targeted local search campaigns and call tracking.
80+ Qualified Leads Per Month
Regional HVAC Company
Challenge
A one-person HVAC operation needed to grow but couldn't afford to waste money on unqualified leads. They had tried Google Ads before with poor results.
80+
Monthly Leads
4x
Team Growth
$35
Cost Per Lead
Results
- Generated 80+ qualified leads per month consistently
- Enabled the client to grow from a 1-person to a 4-person team
- Maintained a $35 cost per qualified lead
“Exactly what we needed. They helped us go from a 1-person operation to a 4-person team due to demand.”
- Mike T., Owner, HVAC Company
Law Firm Dominates Local Search
Personal Injury Law Firm
Challenge
A mid-size personal injury firm was competing against firms spending 10x their budget. They needed to punch above their weight in a competitive market.
85%
Top 3 Position
of target keywords
2x
Call Volume
in 60 days
$180
Cost Per Inquiry
-55%
Results
- Achieved top 3 ad position for 85% of target keywords
- Doubled phone call volume within 60 days
- Reduced cost per case inquiry from $400 to $180
Multi-Location Dental Practice Scales
Dental Practice Group (5 Locations)
Challenge
A dental group with 5 locations was running one generic campaign for all locations. Performance varied wildly and attribution was impossible.
+65%
New Patients
across 5 locations
$95
Cost Per Patient
5
Locations Optimized
Results
- New patient appointments increased 65% across all locations
- Identified the two highest-performing locations for budget reallocation
- Built a scalable campaign template for future location openings
CPL Halved for Multi-Location Home Services
Multi-Location Home Services Brand
Challenge
A multi-location home services business had volatile CPL and inconsistent lead volume. Crews were idle some weeks and overbooked others.
$52
CPL
-45%
270
Monthly Leads
+60%
$220K
Est. Monthly Revenue
Results
- CPL dropped 30-50% within 60-90 days
- Lead flow became consistent week to week
- Revenue stopped swinging with seasonality
“Our crews stay fully scheduled now. The consistency alone was worth it.”
- Jason R., Operations Manager
Florida HVAC Revenue Nearly 3x in Two Years
Residential HVAC Service (Florida)
Challenge
A residential HVAC business in a competitive Florida market was referral-dependent with no scalable inbound demand channel.
$2M
Annual Revenue
from $700K
280
Monthly Leads
+211%
$6,500
Avg Job Value
Results
- Quote requests tripled over two years
- Annual revenue grew from $700K to $2M
- Business shifted from referral-dependent to demand-driven growth
National Contractor Scales to 1,100 Leads/Mo
National Contractor Brand
Challenge
A multi-state contractor needed to scale qualified leads without CPL rising and without flooding branches with tire-kickers.
1,100
Monthly Leads
+144%
$108
CPL
held flat
$2M+
Est. Monthly Revenue
Results
- Lead volume increased 2-3x with CPL essentially flat
- Branch teams saw higher share of job-ready requests
- Fewer price shoppers and more predictable weekly production
“We scaled from 450 to over 1,100 leads a month without our CPL going up. That never happened with our old agency.”
- Brian L., VP of Growth
Plumbing Calls Up 3x, Calendar Filled
Regional Plumbing Service
Challenge
A plumbing service had underused dispatch capacity midweek. Inbound calls were inconsistent and too many leads were DIY searchers.
160
Monthly Calls
+191%
$35
Cost Per Call
-50%
65%
Booked Job Rate
Results
- Calls increased 2-4x in one quarter
- Cost per call dropped into the $30 range
- Dispatch filled the calendar more evenly
Renovation Leads Get Smaller but Better
Home Renovation Contractor
Challenge
A renovation contractor was getting plenty of leads but too many were casual inquiries and inspiration-seekers. Close rates were low and sales time was wasted.
$125
CPL
-22%
8.5%
Landing Page CVR
+35%
$30K+
Avg Project Value
Results
- Conversion rate improved 20-40%
- CPL dropped while lead quality increased
- Close rates increased and crews booked further out
Regional Service Calls Up 2-3x
Regional Service Business
Challenge
A regional service business was struggling with broad match blowing up spend and location targeting leaking to out-of-area searches.
150
Monthly Calls
+131%
$33
Cost Per Call
-45%
62%
Booked Job Rate
Results
- Calls increased 2-3x with stable spend
- Cost per call dropped into the $30 range
- Dispatch filled more consistently with fewer irrelevant inquiries