E-commerce Case Studies

Challenge

A new digital marketplace needed to prove traction to investors. They had zero brand awareness and a tight timeline to hit conversion targets.

Results

• Over 1,000 conversions in the first month
• Achieved a $6.93 cost per conversion
• Provided investor-ready performance dashboards

Challenge

A direct-to-consumer home goods brand had stagnant Shopping campaigns with a 2.1x ROAS. They needed to scale profitably without diluting margins.

Results

• ROAS improved from 2.1x to 8.4x over 4 months
• Revenue increased 210% while spend only increased 60%
• Product feed optimization lifted click-through rate by 35%

Challenge

A gift retailer generated 60% of annual revenue in Q4 but had never run a structured seasonal campaign. Previous years saw wasted spend and stockout issues.

Results

• Q4 revenue exceeded previous year by 85%
• Black Friday/Cyber Monday ROAS hit 6.7x
• Zero stockout incidents thanks to demand forecasting alignment

Challenge

A mid-market apparel brand was bleeding spend on broad discovery traffic. ROAS sat at 2.1 with no clear path to improvement.

Results

• ROAS climbed from 2.1 to 3.4 without increasing spend
• Revenue increased while waste dropped
• Brand scaled without relying on constant creative refreshes

Challenge

A supplements brand in a competitive category needed to lower acquisition costs without sacrificing volume on the same budget.

Results

• CPA dropped 20-40% while total sales increased
• Brand stopped paying for education traffic
• Spend focused on buyers ready to convert

Challenge

A high-AOV furniture retailer needed to scale spend aggressively without destroying efficiency, avoiding the common scale cliff seen in furniture e-commerce.

Results

• Spend scaled 10x in four months while holding 7x ROAS
• Profitability remained intact throughout scaling
• Brand avoided the common scale cliff

Challenge

A home decor store with 400+ SKUs needed to unlock growth from Google Shopping without increasing spend. The product feed was messy and low-margin items ate budget.

Results

• Shopping revenue increased 40-80% with the same budget
• More spend flowed to profitable products
• Overall account efficiency improved

Challenge

PMAX was over-spending on low-intent traffic in thin-margin categories. Revenue was stuck at $180K/month with a 1.8x ROAS.

Results

• ROAS rose from 1.8 to 3.2 within 90 days
• Revenue more than doubled to $420K/month
• Waste fell and scaling became controllable

Challenge

An outdoor gear brand needed year-over-year growth without leaning on constant promotions. How-to and hobby-research traffic was eating budget.

Results

• Google Ads revenue grew 60% year-over-year
• ROAS improved from 3.8 to 4.4
• Steadier demand outside peak weekends

Challenge

A skincare brand with repeat-purchase economics needed to scale spend 5x without ROAS collapse in a crowded category.

Results

• Spend scaled from $10K to $50K/month while maintaining 4.5x ROAS
• Revenue grew predictably from $45K to $225K/month
• Acquisition costs stayed stable enabling inventory investment

Challenge

A DTC accessories brand was relying on broad traffic with a 2.0x ROAS. Profitability was declining and scaling felt impossible.

Results

• ROAS increased from 2.0 to 5.0 and revenue doubled
• CPA dropped from $32 to $18-22
• Scaling became repeatable with concentrated buyer spend

Challenge

A high-ticket fitness equipment brand needed to increase revenue while protecting margin. Low-ticket accessories were inflating ROAS but not driving profit.

Results

• Revenue increased 40-70% with better AOV mix
• ROAS improved from 3.6 to 4.5
• Profit per order increased without relying on constant sales

Challenge

PMAX was over-indexing on low-intent queries for a specialty retailer with 800-1,500 SKUs. The algorithm was spending freely without profitable returns.

Results

• ROAS improved from 3.0 to 5.1 within eight weeks
• Revenue increased while wasted spend decreased
• PMAX became a predictable scale lever

Challenge

A gifting brand needed to scale through seasonal demand without CPA drifting upward. Ideas and DIY searches were eating budget without converting.

Results

• Spend scaled 4x while CPA stayed steady at $18-22
• Total sales grew 60%
• Account stayed stable before, during, and after seasonal spikes