Apparel Brand ROAS Climbs from 2.1 to 3.4
DTC Apparel Brand
3.4x
ROAS
from 2.1x
$200K
Monthly Revenue
+60%
+62%
ROI Improvement
The Challenge
A mid-market apparel brand was bleeding spend on broad discovery traffic. ROAS sat at 2.1 with no clear path to improvement.
Our Strategy
Character Strategy pulled budget from generic browsing terms and reallocated into high-intent non-brand search, branded protection, and Shopping campaigns segmented by margin. Style-inspiration and research queries were aggressively filtered.
The Results
- ROAS climbed from 2.1 to 3.4 without increasing spend
- Revenue increased while waste dropped
- Brand scaled without relying on constant creative refreshes
Other E-commerce case studies.
1000+ Conversions in Month One
Digital Marketplace Startup
1K+
First Month Conversions
$6.93
Cost Per Conversion
Google Shopping ROAS Hits 8.4x
Premium Home Goods Brand
8.4x
ROAS
+210%
Revenue Growth
Seasonal Campaign Drives Record Q4
Specialty Gift Retailer
+85%
Q4 Revenue
6.7x
BFCM ROAS
Supplements Brand CPA Down 35%
DTC Supplements Brand
$48
CPA
4.8x
ROAS
Furniture Brand Scales 10x, Holds 7x ROAS
High-AOV Furniture Retailer
$210K
Monthly Revenue
7.0x
ROAS
Home Decor Shopping Revenue Up 60%
Home Decor Store
4.6x
ROAS
+60%
Shopping Revenue
Electronics Revenue Doubles, ROAS Hits 3.2
Electronics Retailer
3.2x
ROAS
$420K
Monthly Revenue
Outdoor Gear Revenue Grows 60% YoY
Outdoor Gear E-commerce Brand
$670K
Annual Revenue
4.4x
ROAS
Skincare Brand Scales 5x, Holds 4.5x ROAS
DTC Skincare Brand
$225K
Monthly Revenue
4.5x
ROAS
Accessories Brand ROAS Jumps from 2x to 5x
DTC Accessories Brand
5.0x
ROAS
$150K
Monthly Revenue
Fitness Equipment Revenue Up 55%
Fitness Equipment Brand
$90K
Monthly Revenue
4.5x
ROAS
Specialty Retailer PMAX ROAS Hits 5.1
Specialty Retailer
5.1x
ROAS
$300K
Monthly Revenue
Gifting Brand Scales 4x, CPA Holds Steady
DTC Gifts Brand
$35K
Monthly Revenue
$20
CPA
Want results like these?
Let's discuss how we can apply similar strategies to your business.
Make Your Move