Skincare Brand Scales 5x, Holds 4.5x ROAS
DTC Skincare Brand
$225K
Monthly Revenue
from $45K
4.5x
ROAS
held
$25
CPA
held
The Challenge
A skincare brand with repeat-purchase economics needed to scale spend 5x without ROAS collapse in a crowded category.
Our Strategy
Shopping was structured around hero SKUs and bundles. Acquisition campaigns were separated from repeat-focused offers. Ingredient-research and does-it-work queries were filtered. Feed titles reflected skin concern and product type. Budget scaled weekly only where CPA and contribution margin held.
The Results
- Spend scaled from $10K to $50K/month while maintaining 4.5x ROAS
- Revenue grew predictably from $45K to $225K/month
- Acquisition costs stayed stable enabling inventory investment
We went from $10K to $50K in spend and our ROAS never dipped. That gave us the confidence to invest in inventory and retention.
Lisa M.
Head of Growth
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