Seasonal Campaign Drives Record Q4
Specialty Gift Retailer
+85%
Q4 Revenue
vs prior year
6.7x
BFCM ROAS
0
Stockouts
The Challenge
A gift retailer generated 60% of annual revenue in Q4 but had never run a structured seasonal campaign. Previous years saw wasted spend and stockout issues.
Our Strategy
We built a phased Q4 strategy: awareness in October, conversion focus in November, and aggressive remarketing in December. Budget pacing ensured no overspend.
The Results
- Q4 revenue exceeded previous year by 85%
- Black Friday/Cyber Monday ROAS hit 6.7x
- Zero stockout incidents thanks to demand forecasting alignment
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ROAS
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ROAS
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4.5x
ROAS
Specialty Retailer PMAX ROAS Hits 5.1
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5.1x
ROAS
$300K
Monthly Revenue
Gifting Brand Scales 4x, CPA Holds Steady
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$35K
Monthly Revenue
$20
CPA
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