Gifting Brand Scales 4x, CPA Holds Steady
DTC Gifts Brand
$35K
Monthly Revenue
+60%
$20
CPA
held
4x
Spend Scaled
The Challenge
A gifting brand needed to scale through seasonal demand without CPA drifting upward. Ideas and DIY searches were eating budget without converting.
Our Strategy
Spend was focused on high-intent gifting queries like gift-for plus occasion, recipient, and delivery timing. Seasonal winners were separated from evergreen products. Shopping structured around best-sellers and bundles. Landing pages emphasized delivery cutoffs and giftability.
The Results
- Spend scaled 4x while CPA stayed steady at $18-22
- Total sales grew 60%
- Account stayed stable before, during, and after seasonal spikes
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