Electronics Revenue Doubles, ROAS Hits 3.2
Electronics Retailer
3.2x
ROAS
from 1.8x
$420K
Monthly Revenue
+133%
$115K
Monthly Spend
The Challenge
PMAX was over-spending on low-intent traffic in thin-margin categories. Revenue was stuck at $180K/month with a 1.8x ROAS.
Our Strategy
PMAX was split by category and price band so high-margin lines did not subsidize accessories. Feed titles were rewritten around purchase-intent terms. Search campaigns controlled core query themes and surfaced negatives quickly.
The Results
- ROAS rose from 1.8 to 3.2 within 90 days
- Revenue more than doubled to $420K/month
- Waste fell and scaling became controllable
Other E-commerce case studies.
1000+ Conversions in Month One
Digital Marketplace Startup
1K+
First Month Conversions
$6.93
Cost Per Conversion
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8.4x
ROAS
+210%
Revenue Growth
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+85%
Q4 Revenue
6.7x
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3.4x
ROAS
$200K
Monthly Revenue
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DTC Supplements Brand
$48
CPA
4.8x
ROAS
Furniture Brand Scales 10x, Holds 7x ROAS
High-AOV Furniture Retailer
$210K
Monthly Revenue
7.0x
ROAS
Home Decor Shopping Revenue Up 60%
Home Decor Store
4.6x
ROAS
+60%
Shopping Revenue
Outdoor Gear Revenue Grows 60% YoY
Outdoor Gear E-commerce Brand
$670K
Annual Revenue
4.4x
ROAS
Skincare Brand Scales 5x, Holds 4.5x ROAS
DTC Skincare Brand
$225K
Monthly Revenue
4.5x
ROAS
Accessories Brand ROAS Jumps from 2x to 5x
DTC Accessories Brand
5.0x
ROAS
$150K
Monthly Revenue
Fitness Equipment Revenue Up 55%
Fitness Equipment Brand
$90K
Monthly Revenue
4.5x
ROAS
Specialty Retailer PMAX ROAS Hits 5.1
Specialty Retailer
5.1x
ROAS
$300K
Monthly Revenue
Gifting Brand Scales 4x, CPA Holds Steady
DTC Gifts Brand
$35K
Monthly Revenue
$20
CPA
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