Specialty Retailer PMAX ROAS Hits 5.1

PMAX was over-indexing on low-intent queries for a specialty retailer with 800-1,500 SKUs. The algorithm was spending freely without profitable returns.

Character Strategy segmented PMAX by category and margin, cleaned the feed so titles reflected buyer language. Supporting Search controlled core query themes. Asset groups were rebuilt to match product categories. Budgets shifted toward categories with strong ROAS and in-stock coverage.