Professional Services
Professional Services Firm Lifts Lead Quality
Professional Services Firm
$135
CPL
-33%
55%
Qualified Lead Rate
from 35%
55
Monthly Leads
+57%
The Challenge
A services firm was burning sales time on non-buyers. Informational, student, and career queries dominated the account and CPL was $200.
Our Strategy
Character Strategy removed non-buyer queries and rebuilt around bottom-funnel terms tied to pain and urgency. Pre-qualification was added to ad copy. Landing pages tightened to one offer and one conversion path. Urgent-need searches were separated from shopping-around queries.
The Results
- Wasted spend dropped 20-40% and CPL fell to $120-150
- Qualified lead rate increased from 35% to 55%
- Sales follow-up time dropped with fewer dead ends
More Professional Services Results
Other Professional Services case studies.
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