Google Ads for Med Spas
by Character Strategy
Med spa services are booming, and Google is where most patients start their research into treatments like Botox, dermal fillers, laser resurfacing, and body contouring. The med spas that capture these searches with compelling ads and professional landing pages win the highest-value bookings in aesthetic medicine.
We build med spa Google Ads campaigns that target specific treatments and procedures, with luxury-positioned messaging that matches the premium experience your practice delivers. Every campaign is designed to attract patients who value quality over price, maximizing your revenue per appointment.
Challenges facing Med Spa advertisers.
Price shoppers consuming your budget
Many med spa searches come from bargain hunters comparing prices. Without qualifying copy and premium positioning, you waste budget on leads who will always choose the cheapest option.
Google's restrictive healthcare ad policies
Med spa services like injections and laser treatments trigger Google's healthcare advertising restrictions, leading to ad disapprovals and limited keyword options.
Before and after content restrictions
Google restricts the use of before-and-after imagery in ads and some landing page contexts, making it harder to showcase the transformative results that drive med spa bookings.
How we solve these problems.
Premium positioning that attracts quality patients
We position your med spa as a premium destination with ad copy and landing pages that emphasize expertise, safety, and results, filtering out price-focused shoppers.
Policy-compliant creative strategy
We write ad copy and design landing pages that work within Google's healthcare policies while still communicating the benefits and results your patients expect to see.
Treatment-specific campaign architecture
We build dedicated campaigns for each treatment category, from injectables to laser services to body contouring, with separate budgets and bidding that reflect each service's value.
Real results in healthcare.
Browse our healthcare case studies to see what we can do.
Medical Clinic Doubles Consultations
Cash-Pay Medical Clinic (2 Locations)
Challenge
A two-location cash-pay medical clinic needed to lower lead costs while increasing consultation volume. Insurance-related searches inflated costs with zero ROI.
$75
CPL
-46%
330
Consultations/Month
+106%
$250K+
Est. Monthly Revenue
Results
- CPL dropped 35-55% while consultations doubled
- Staff time on unqualified calls decreased
- Patient acquisition became predictable instead of burst-driven
“Our consultation volume doubled and the leads are actually qualified. We stopped wasting time on insurance calls entirely.”
- Dr. Sarah N., Medical Director
Dental Inquiries Up 55%, CPL Down
Dental Clinic
Challenge
A dental clinic was wasting spend on generic dental traffic. Education and price-shopping queries were driving up CPL without filling chairs.
$72
CPL
-24%
145
Inquiries/Month
+61%
18%
Landing Page CVR
from 11%
Results
- Appointment inquiries increased 40-70%
- CPL fell while front desk time on irrelevant calls decreased
- Clinic booked more high-value procedures without increasing spend
Ready to grow with Med Spa Google Ads?
Get a free audit and see how we can improve your Google Ads performance.
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