Google Ads for Pest Control
by Character Strategy
When someone finds termites in their walls or ants in their kitchen, they turn to Google for immediate help. Pest control is a high-urgency business, and the companies that appear at the top of search results when a homeowner is panicking will capture the majority of calls.
We build pest control campaigns that target specific pest types and service needs, from termite treatment to rodent removal. With seasonal adjustments for pest activity peaks and geographic targeting that matches your service routes, we help pest control companies generate steady, high-quality leads all year long.
Challenges facing Pest Control advertisers.
Seasonal pest cycles create uneven lead flow
Ant season, termite season, and rodent season all have different peaks. Running the same campaign year round means missing opportunities during surges.
One-time treatments vs. recurring contracts
Most pest control businesses make their real money on recurring service plans, but ads often attract one-time treatment shoppers with no interest in ongoing service.
Informational searches eat your budget
Searches like how to get rid of ants are common but rarely convert to service calls. Without proper negative keywords, you pay for clicks from DIY searchers.
How we solve these problems.
Seasonal campaign adjustments
We adjust your keyword targeting and budget allocation to match seasonal pest activity in your area, capturing demand spikes for termites, mosquitoes, rodents, and more.
Recurring service plan promotion
Our ad copy and landing pages are designed to promote ongoing service plans, not just one-time treatments, increasing your customer lifetime value.
Intent-based keyword filtering
We separate high-intent searches like pest control near me from informational queries, so your budget only goes toward clicks from people ready to hire.
Real results in local service.
Browse our local service case studies to see what we can do.
80+ Qualified Leads Per Month
Regional HVAC Company
Challenge
A one-person HVAC operation needed to grow but couldn't afford to waste money on unqualified leads. They had tried Google Ads before with poor results.
80+
Monthly Leads
4x
Team Growth
$35
Cost Per Lead
Results
- Generated 80+ qualified leads per month consistently
- Enabled the client to grow from a 1-person to a 4-person team
- Maintained a $35 cost per qualified lead
“Exactly what we needed. They helped us go from a 1-person operation to a 4-person team due to demand.”
- Mike T., Owner, HVAC Company
Law Firm Dominates Local Search
Personal Injury Law Firm
Challenge
A mid-size personal injury firm was competing against firms spending 10x their budget. They needed to punch above their weight in a competitive market.
85%
Top 3 Position
of target keywords
2x
Call Volume
in 60 days
$180
Cost Per Inquiry
-55%
Results
- Achieved top 3 ad position for 85% of target keywords
- Doubled phone call volume within 60 days
- Reduced cost per case inquiry from $400 to $180
Multi-Location Dental Practice Scales
Dental Practice Group (5 Locations)
Challenge
A dental group with 5 locations was running one generic campaign for all locations. Performance varied wildly and attribution was impossible.
+65%
New Patients
across 5 locations
$95
Cost Per Patient
5
Locations Optimized
Results
- New patient appointments increased 65% across all locations
- Identified the two highest-performing locations for budget reallocation
- Built a scalable campaign template for future location openings
CPL Halved for Multi-Location Home Services
Multi-Location Home Services Brand
Challenge
A multi-location home services business had volatile CPL and inconsistent lead volume. Crews were idle some weeks and overbooked others.
$52
CPL
-45%
270
Monthly Leads
+60%
$220K
Est. Monthly Revenue
Results
- CPL dropped 30-50% within 60-90 days
- Lead flow became consistent week to week
- Revenue stopped swinging with seasonality
“Our crews stay fully scheduled now. The consistency alone was worth it.”
- Jason R., Operations Manager
Florida HVAC Revenue Nearly 3x in Two Years
Residential HVAC Service (Florida)
Challenge
A residential HVAC business in a competitive Florida market was referral-dependent with no scalable inbound demand channel.
$2M
Annual Revenue
from $700K
280
Monthly Leads
+211%
$6,500
Avg Job Value
Results
- Quote requests tripled over two years
- Annual revenue grew from $700K to $2M
- Business shifted from referral-dependent to demand-driven growth
National Contractor Scales to 1,100 Leads/Mo
National Contractor Brand
Challenge
A multi-state contractor needed to scale qualified leads without CPL rising and without flooding branches with tire-kickers.
1,100
Monthly Leads
+144%
$108
CPL
held flat
$2M+
Est. Monthly Revenue
Results
- Lead volume increased 2-3x with CPL essentially flat
- Branch teams saw higher share of job-ready requests
- Fewer price shoppers and more predictable weekly production
“We scaled from 450 to over 1,100 leads a month without our CPL going up. That never happened with our old agency.”
- Brian L., VP of Growth
Plumbing Calls Up 3x, Calendar Filled
Regional Plumbing Service
Challenge
A plumbing service had underused dispatch capacity midweek. Inbound calls were inconsistent and too many leads were DIY searchers.
160
Monthly Calls
+191%
$35
Cost Per Call
-50%
65%
Booked Job Rate
Results
- Calls increased 2-4x in one quarter
- Cost per call dropped into the $30 range
- Dispatch filled the calendar more evenly
Renovation Leads Get Smaller but Better
Home Renovation Contractor
Challenge
A renovation contractor was getting plenty of leads but too many were casual inquiries and inspiration-seekers. Close rates were low and sales time was wasted.
$125
CPL
-22%
8.5%
Landing Page CVR
+35%
$30K+
Avg Project Value
Results
- Conversion rate improved 20-40%
- CPL dropped while lead quality increased
- Close rates increased and crews booked further out
Regional Service Calls Up 2-3x
Regional Service Business
Challenge
A regional service business was struggling with broad match blowing up spend and location targeting leaking to out-of-area searches.
150
Monthly Calls
+131%
$33
Cost Per Call
-45%
62%
Booked Job Rate
Results
- Calls increased 2-3x with stable spend
- Cost per call dropped into the $30 range
- Dispatch filled more consistently with fewer irrelevant inquiries
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