Non-profit
3x Donations with Targeted Campaigns
Environmental Conservation Non-profit
3x
Donation Increase
-40%
CPA Reduction
$9.5K
Ad Grant Utilization
of $10K/mo
The Challenge
A conservation non-profit had a Google Ad Grant but was barely using $2K of the $10K monthly allocation. Their donation campaigns had a high CPA and low conversion rate.
Our Strategy
We restructured their Ad Grant account to comply with Google's policies while maximizing spend. We also ran supplementary paid campaigns targeting high-value donor segments.
The Results
- Achieved 3x donations while lowering CPA by 40%
- Maximized Ad Grant spend to $9,500+/month (from $2K)
- Built an email list of 5,000+ engaged supporters
Helped us achieve 3x donations while lowering our cost per acquisition by 40%. They truly care about our mission.
J
Jennifer L.
Executive Director
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