Google Ads for Real Estate
by Character Strategy
Real estate is hyperlocal, and Google is where buyers and sellers start their search. Whether someone is looking for homes in a specific neighborhood or searching for a listing agent to sell their property, appearing at the top of these results puts you in front of clients at the moment they are ready to act.
We build real estate Google Ads campaigns that separate buyer and seller leads, target specific neighborhoods and property types, and track every inquiry back to the keyword that generated it. The result is a predictable pipeline of qualified leads that helps you close more deals.
Challenges facing Real Estate advertisers.
Portal sites dominating search results
Zillow, Realtor.com, and Redfin bid on virtually every real estate keyword, pushing individual agents and brokerages down in the results and driving up costs.
Long lead nurture cycles
Most home buyers take months to go from initial search to closing. Leads from Google often need extensive follow-up before they are ready to transact.
Hyper-local targeting requirements
Real estate is neighborhood by neighborhood. Broad city-level targeting wastes budget on areas you do not specialize in or properties outside your focus.
How we solve these problems.
Separate buyer and seller campaigns
We build dedicated campaigns for buyer leads and seller leads, each with tailored messaging and conversion paths that match where they are in the real estate journey.
Neighborhood-level targeting
We target campaigns by specific neighborhoods, school districts, and zip codes so your ads reach buyers and sellers in the exact areas where you have the strongest market knowledge.
Property valuation lead magnets
We run seller-focused campaigns with free home valuation offers that generate listing leads, giving you an opportunity to demonstrate your market expertise and win the listing.
Real results in professional services.
Browse our professional services case studies to see what we can do.
Professional Services Firm Lifts Lead Quality
Professional Services Firm
Challenge
A services firm was burning sales time on non-buyers. Informational, student, and career queries dominated the account and CPL was $200.
$135
CPL
-33%
55%
Qualified Lead Rate
from 35%
55
Monthly Leads
+57%
Results
- Wasted spend dropped 20-40% and CPL fell to $120-150
- Qualified lead rate increased from 35% to 55%
- Sales follow-up time dropped with fewer dead ends
Real Estate Agency CPL Down 40%
Real Estate Agency
Challenge
A real estate agency in a competitive metro was paying for lifestyle traffic. Broad neighborhood browsing, renter queries, and out-of-area searches inflated CPL.
$155
CPL
-38%
28
Monthly Leads
+100%
$11K
Avg Commission
Results
- CPL dropped 30-45% within three months
- Qualified inquiries rose with less time sorting noise
- Team spent more time on motivated sellers and serious buyers
Ready to grow with Real Estate Google Ads?
Get a free audit and see how we can improve your Google Ads performance.
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