CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
-40%
170
Demos/Month
+55%
$1M+
Quarterly Pipeline
The Challenge
A mid-market SaaS platform needed to lower CAC while increasing demo volume. Sales teams were spending too much time on poor-fit leads from broad campaigns.
Our Strategy
Campaigns were segmented by buyer intent and company size. Competitor and solution-aware searches were isolated, ads rewritten to qualify roles, and demo landing pages simplified.
The Results
- CAC dropped 25-40% while demo volume increased
- Sales teams spent less time on poor-fit leads
- Estimated pipeline influenced exceeded $1M quarterly
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
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