Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+94%
+50-120%
Conversion Rate
$28K
Monthly Spend
The Challenge
A SaaS tool needed to increase trial volume without opening the floodgates to low-intent users who would never convert to paid.
Our Strategy
Character Strategy separated educational traffic from trial-focused campaigns, narrowed targeting to solution-aware searches, and simplified the signup flow.
The Results
- Trial volume increased from 180 to 350 per month
- Trial conversion rate improved 50-120%
- Paid conversion quality improved instead of declining
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
Want results like these?
Let's discuss how we can apply similar strategies to your business.
Make Your Move