Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
-27%
115
Paid Trials/Month
+64%
$120K+
Est. ARR Added/Month
The Challenge
A healthtech product selling into clinics needed to lower CAC and improve trial quality. Low-fit traffic was inflating churn and making growth fragile.
Our Strategy
Targeting was rebuilt around decision-makers and high-intent problems. Compliance-info traffic was separated from purchase intent. Ads qualified ideal clinic type and pricing expectations. Region targeting prioritized states with strongest retention.
The Results
- CAC dropped 20-30% while paid trials increased
- Trial cohort quality improved with fewer non-buyers
- More stable cost to acquire revenue
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
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