Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
per year
-45%
Brand CPC
<5%
Competitor Share
down from 30%
The Challenge
Competitors were bidding aggressively on this client's brand terms, siphoning off high-intent traffic and inflating acquisition costs across the board.
Our Strategy
We launched a targeted brand defense campaign, optimized ad extensions, and worked with the legal team on trademark complaints where appropriate.
The Results
- Recovered an estimated $180K in annual lost revenue
- Brand CPC dropped 45% with improved Quality Scores
- Competitor impression share on brand terms fell from 30% to under 5%
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
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