3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
in 60 days
$42
Cost Per Trial
$20K
Monthly Spend Scaled
The Challenge
A newly funded HR SaaS needed to prove product-market fit fast. They had no paid search history and a limited budget of $5K/month.
Our Strategy
We focused on high-intent bottom-funnel keywords, built a dedicated landing page strategy, and set up micro-conversion tracking to optimize before scale.
The Results
- Tripled free trial signups within the first 60 days
- Achieved a $42 cost per trial signup
- Built a keyword portfolio that scaled to $20K/month spend profitably
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
Want results like these?
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