CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
-68%
+140%
Demo Requests
vs prior quarter
90 Days
Time to Result
The Challenge
This SaaS client was spending $800 per acquisition with no clear path to profitability. Their previous agency had broad targeting and no conversion tracking beyond form fills.
Our Strategy
We rebuilt their account from scratch with proper offline conversion tracking, tight keyword segmentation, and aggressive negative keyword management.
The Results
- Reduced CPA from $800 to $250 within 90 days
- Increased qualified demo requests by 140%
- Implemented proper GCLID tracking for full-funnel attribution
They cut our CPA from $800 to $250 in just 90 days. Professional, responsive, and accountable.
David K.
VP of Marketing
Other SaaS case studies.
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
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