Google Ads for Amazon Sellers
by Character Strategy
Amazon sellers are discovering that driving external traffic through Google Ads can boost organic ranking, improve Best Seller Rank, and unlock Amazon's Brand Referral Bonus. But sending Google traffic directly to Amazon requires a different strategy than standard e-commerce campaigns.
We build Google Ads campaigns specifically for Amazon sellers that drive qualified traffic to your listings while maximizing the SEO and ranking benefits that external traffic provides. With proper attribution tracking through Amazon Attribution, we measure the real impact of every dollar spent.
Challenges facing Amazon Seller advertisers.
Sending traffic to Amazon without tracking results
Without Amazon Attribution set up properly, you have no way to know which Google Ads clicks actually converted into Amazon sales, making optimization impossible.
Balancing Google Ads cost with Amazon margins
Amazon already takes a significant cut of each sale. Adding Google Ads cost on top means your margin math needs to account for both platforms, and most sellers do not do this correctly.
Low conversion rates on cold traffic
Google traffic sent directly to an Amazon listing converts at lower rates than Amazon's internal traffic because shoppers are not in a marketplace browsing mindset.
How we solve these problems.
BSR and organic ranking boost
External traffic is a powerful signal in Amazon's algorithm. We drive targeted Google traffic to your listings to improve organic ranking and Best Seller Rank, creating a flywheel of growth.
Brand Referral Bonus optimization
Amazon's Brand Referral Bonus gives you up to 10% back on sales from external traffic. We structure campaigns to maximize this rebate, effectively lowering your cost per acquisition.
Amazon Attribution tracking
We set up and maintain Amazon Attribution tags so every Google Ads click is tracked through to the Amazon sale, giving you clear ROI data for every campaign and keyword.
Real results in e-commerce.
Browse our e-commerce case studies to see what we can do.
1000+ Conversions in Month One
Digital Marketplace Startup
Challenge
A new digital marketplace needed to prove traction to investors. They had zero brand awareness and a tight timeline to hit conversion targets.
1K+
First Month Conversions
$6.93
Cost Per Conversion
5.2x
ROAS
Results
- Over 1,000 conversions in the first month
- Achieved a $6.93 cost per conversion
- Provided investor-ready performance dashboards
“Over 1000 conversions the first month at a $6.93 CPA. Unbelievable efficiency for a new launch.”
- Rachel S., CEO, Digital Marketplace
Google Shopping ROAS Hits 8.4x
Premium Home Goods Brand
Challenge
A direct-to-consumer home goods brand had stagnant Shopping campaigns with a 2.1x ROAS. They needed to scale profitably without diluting margins.
8.4x
ROAS
up from 2.1x
+210%
Revenue Growth
+35%
CTR Improvement
Results
- ROAS improved from 2.1x to 8.4x over 4 months
- Revenue increased 210% while spend only increased 60%
- Product feed optimization lifted click-through rate by 35%
Seasonal Campaign Drives Record Q4
Specialty Gift Retailer
Challenge
A gift retailer generated 60% of annual revenue in Q4 but had never run a structured seasonal campaign. Previous years saw wasted spend and stockout issues.
+85%
Q4 Revenue
vs prior year
6.7x
BFCM ROAS
0
Stockouts
Results
- Q4 revenue exceeded previous year by 85%
- Black Friday/Cyber Monday ROAS hit 6.7x
- Zero stockout incidents thanks to demand forecasting alignment
Apparel Brand ROAS Climbs from 2.1 to 3.4
DTC Apparel Brand
Challenge
A mid-market apparel brand was bleeding spend on broad discovery traffic. ROAS sat at 2.1 with no clear path to improvement.
3.4x
ROAS
from 2.1x
$200K
Monthly Revenue
+60%
+62%
ROI Improvement
Results
- ROAS climbed from 2.1 to 3.4 without increasing spend
- Revenue increased while waste dropped
- Brand scaled without relying on constant creative refreshes
Supplements Brand CPA Down 35%
DTC Supplements Brand
Challenge
A supplements brand in a competitive category needed to lower acquisition costs without sacrificing volume on the same budget.
$48
CPA
-35%
4.8x
ROAS
from 4.0x
$190K
Monthly Revenue
Results
- CPA dropped 20-40% while total sales increased
- Brand stopped paying for education traffic
- Spend focused on buyers ready to convert
Furniture Brand Scales 10x, Holds 7x ROAS
High-AOV Furniture Retailer
Challenge
A high-AOV furniture retailer needed to scale spend aggressively without destroying efficiency, avoiding the common scale cliff seen in furniture e-commerce.
$210K
Monthly Revenue
from $20K
7.0x
ROAS
held
10x
Spend Scaled
Results
- Spend scaled 10x in four months while holding 7x ROAS
- Profitability remained intact throughout scaling
- Brand avoided the common scale cliff
“They took us from $3K to $30K in spend and revenue followed. We never thought we could scale that fast without losing margin.”
- Amanda P., Founder & CEO
Home Decor Shopping Revenue Up 60%
Home Decor Store
Challenge
A home decor store with 400+ SKUs needed to unlock growth from Google Shopping without increasing spend. The product feed was messy and low-margin items ate budget.
4.6x
ROAS
from 3.2x
+60%
Shopping Revenue
400+
SKUs Optimized
Results
- Shopping revenue increased 40-80% with the same budget
- More spend flowed to profitable products
- Overall account efficiency improved
Electronics Revenue Doubles, ROAS Hits 3.2
Electronics Retailer
Challenge
PMAX was over-spending on low-intent traffic in thin-margin categories. Revenue was stuck at $180K/month with a 1.8x ROAS.
3.2x
ROAS
from 1.8x
$420K
Monthly Revenue
+133%
$115K
Monthly Spend
Results
- ROAS rose from 1.8 to 3.2 within 90 days
- Revenue more than doubled to $420K/month
- Waste fell and scaling became controllable
Outdoor Gear Revenue Grows 60% YoY
Outdoor Gear E-commerce Brand
Challenge
An outdoor gear brand needed year-over-year growth without leaning on constant promotions. How-to and hobby-research traffic was eating budget.
$670K
Annual Revenue
+60% YoY
4.4x
ROAS
from 3.8x
$135
AOV
Results
- Google Ads revenue grew 60% year-over-year
- ROAS improved from 3.8 to 4.4
- Steadier demand outside peak weekends
Skincare Brand Scales 5x, Holds 4.5x ROAS
DTC Skincare Brand
Challenge
A skincare brand with repeat-purchase economics needed to scale spend 5x without ROAS collapse in a crowded category.
$225K
Monthly Revenue
from $45K
4.5x
ROAS
held
$25
CPA
held
Results
- Spend scaled from $10K to $50K/month while maintaining 4.5x ROAS
- Revenue grew predictably from $45K to $225K/month
- Acquisition costs stayed stable enabling inventory investment
“We went from $10K to $50K in spend and our ROAS never dipped. That gave us the confidence to invest in inventory and retention.”
- Lisa M., Head of Growth
Accessories Brand ROAS Jumps from 2x to 5x
DTC Accessories Brand
Challenge
A DTC accessories brand was relying on broad traffic with a 2.0x ROAS. Profitability was declining and scaling felt impossible.
5.0x
ROAS
from 2.0x
$150K
Monthly Revenue
+150%
$20
CPA
-38%
Results
- ROAS increased from 2.0 to 5.0 and revenue doubled
- CPA dropped from $32 to $18-22
- Scaling became repeatable with concentrated buyer spend
Fitness Equipment Revenue Up 55%
Fitness Equipment Brand
Challenge
A high-ticket fitness equipment brand needed to increase revenue while protecting margin. Low-ticket accessories were inflating ROAS but not driving profit.
$90K
Monthly Revenue
+55%
4.5x
ROAS
from 3.6x
$750
AOV
Results
- Revenue increased 40-70% with better AOV mix
- ROAS improved from 3.6 to 4.5
- Profit per order increased without relying on constant sales
Specialty Retailer PMAX ROAS Hits 5.1
Specialty Retailer
Challenge
PMAX was over-indexing on low-intent queries for a specialty retailer with 800-1,500 SKUs. The algorithm was spending freely without profitable returns.
5.1x
ROAS
from 3.0x
$300K
Monthly Revenue
+82%
$58K
Monthly Spend
Results
- ROAS improved from 3.0 to 5.1 within eight weeks
- Revenue increased while wasted spend decreased
- PMAX became a predictable scale lever
Gifting Brand Scales 4x, CPA Holds Steady
DTC Gifts Brand
Challenge
A gifting brand needed to scale through seasonal demand without CPA drifting upward. Ideas and DIY searches were eating budget without converting.
$35K
Monthly Revenue
+60%
$20
CPA
held
4x
Spend Scaled
Results
- Spend scaled 4x while CPA stayed steady at $18-22
- Total sales grew 60%
- Account stayed stable before, during, and after seasonal spikes
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